Is email marketing still relevant in 2021?
Rather than answer based on what we think is happening with email, let’s look at a few key email marketing statistics.
With digital marketing exploding with new apps, ideas, and trends there are lots of channels for reaching your ideal audience. In 2020 we saw major growth with sites like TikTok, an upsurge in message bots and chatbots. And Facebook has helped personalized ads become the “norm.”
But there’s one staple that still reigns supreme – email. Despite how annoying or unnecessary it may seem; email still gets the job done. For any business (big or small), email marketing is an effective tool for lead generation and customer retention. Many businesses have flourished from consistent email marketing campaigns.
Even with rumors that “email is dead”, email marketing still proves to be a great tactic for small businesses and ecommerce. Email marketing statistics show that email has a higher ROI (or return of investment) compared to other digital marketing strategies.
Here’s more proof that email marketing is still relevant for businesses in 2021.
General Email Marketing
For any small or ecommerce business, email marketing is an important tool for keeping their brand alive. Plus, it helps with maintaining a business’s revenue. That’s why these statistics help to build any email strategy.
- According to a report by Statista, there are 3.9 billion daily email users with the number expected to increase to 4.3 billion by 2023.
- 31% of business-to-business marketers mention that email newsletters are the best way to generate and nurture new leads, according to the Content Marketing Institute.
- According to a 2019 article from Campaign Monitor, marketers who used segmented campaigns noted an increase in revenue of upwards of 760%.
- In a 2018 report by Emarsys, 80% of business professionals believe that email marketing increases customer retention.
- Another 2018 report by SaleCycle mentions that 59% of respondents say email marketing influences their purchase decisions, according to Business 2 Community.
- According to Emma, 59% of marketers say their biggest source of ROI (or return on investment) has been emails.
- Businesses state the email has been a driver in customer service as 81% say it helps with customer acquisition and 80% with retention, as stated by Emarsys.
- Website Builder mentions that the average ROI from email is at a lucrative $43 per $1 spent.
- According to Website Builder, emails are 40 times more effective than social when it comes to customer acquisition.
- Cited by Website Builder, Oberlo says placing video content in emails boosts sales conversions by up to 300%.
- As Website Builder mentions, businesses that include the word “video” in email subject lines have seen an open rate increase by 19%.
- According to WebStartegies Inc, all digital marketing advertising channels (including email) are expected to make up 46% of all ad spend by 2021.
- When it comes to mobile email marketing, Smart Insights says Black Friday/Cyber Monday sales saw email conversion rates outperformed other digital marketing channels, according to Website Builder.
Personalized Email Marketing
What do customers love that businesses tend to forget? It is personalizing emails. Today, customers want to be individuals, and that’s where personalization comes in. Here are some stats to prove personalization is a great marketing tactic.
- Business 2 Community cites an Instapage statistic that personalized email marketing messages tend to generate an average ROI of 122%.
- Cited by Business 2 Community, Oberlo says personalized email subject lines have the potential to generate approximately 50% higher open rates than standard email subject lines.
Another email marketing strategy small businesses can use is automated emails. Automation can make email marketing even more efficient for hard-working business owners. So, here are some automated email statistics.
- A report by eMarketer states B2C marketers who connect with customers through automated emails see conversion rates as high as 50%, according to Business 2 Community.
- Business 2 Community cites Jupiter Research which says relevant emails drive 18x more revenue than broadcast emails.
- Internet Retailer 500 states retailers who send a series of welcome emails see 13% more revenue than those who send just one, according to Business 2 Community.
- Cited by Website Builder, Convince & Convert mentions abandonment emails sent an hour after a customer’s shopping session have a 6.33% rate of sales conversion.
- Bit Blog says three abandoned cart emails are likely to generate 69% more orders than a single email from a retailer or sales firm, according to Website Builder.
- Cited by Website Builder, Convince & Convert points out users targeted by email marketing from a company’s loyalty program spend 13% more on average per year.
BONUS STATS: Retention Email Marketing
Given current conditions, many small businesses are grappling with keeping their customers engaged. Keeping the connection between customers and businesses is important right now. That’s where email marketing can step in. So, here are some interesting stats about emails and customer retention.
- An article by CNBC cited Forrester’s “Predictions 2021: B2C Marketing” as forecasting the volume of marketing messages will increase by 40% over the next year as more brands try to maintain customer retention and increase sales revenue.
- Forrester predicts brands will spend more on loyalty and retention marketing as they lean on returning consumers who are restricting their spending during these uncertain times.
Email Marketing is Still the Future in 2021
Email marketing is good for expanding a business’s reach in the digital age. The most effective use of email marketing is personalization and automation. In 2021, email marketing will become a means of fostering customer retention for small businesses and ecommerce. These tactics have proven repeatedly to drive revenue, lead generation, sales conversions and so much more.
All in all, the above email marketing metrics prove how vital this strategy is to growing and maintaining any business. Using these stats in your 2021 business strategy will help not only grow but strengthen your business. From time to time, you can refer to these email marketing statistics when persuading others that emails are still a force to reckon with.