target audience

Q&A: What If My Target Audience Can’t Afford Me

Asked “What if your target audience is actually people who cannot afford to pay more (underserved, single parents, people living in transition, etc)? I often feel conflicted because that’s the population I want to serve but I can’t afford to serve them if I’m not able to pay my own bills.” Answered Then you don’t …

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New to Email Marketing: 25 Newsletter Ideas

Do you use a free newsletter to deliver value and nurture your relationship with prospective clients?  Content is still king and email marketing continues to be one of the tops marketing tactics for both business to business and business to consumer models. One of the frequent questions I get when I speak about marketing and social …

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Should You Offer a Free Consultation to Get More Coaching Clients?

Offering your VIPs (Very Interested Prospects) a free consultation is one of the best ways to convert leads into paying clients. Rationally, this makes sense: the more people we talk to and give them a sample of what it’s like to work with us, the more we’ll find clients that we really want to work …

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