target audience

Q&A: What If My Target Audience Can’t Afford Me

Asked “What if your target audience is actually people who cannot afford to pay more (underserved, single parents, people living in transition, etc)? I often feel conflicted because that’s the population I want to serve but I can’t afford to serve them if I’m not able to pay my own bills.” Answered Then you don’t …

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Should You Offer a Free Consultation to Get More Coaching Clients?

Offering your VIPs (Very Interested Prospects) a free consultation is one of the best ways to convert leads into paying clients. Rationally, this makes sense: the more people we talk to and give them a sample of what it’s like to work with us, the more we’ll find clients that we really want to work …

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Is Email Marketing Worth It?

Is Building Your Email List Worth It or Worth Less?

“Your email list can be a gold mine,” Have you ever heard that or something similar and wondered exactly how that could be possible for you?For the time you spend crafting emails and offers or thinking about crafting emails and offers – you might wondering if building an email list is actually worth it?The answer is yes …

Is Building Your Email List Worth It or Worth Less? Read More »

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Food intolerance testing – is it worth it?

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