Start Your Business

Too Many Business Ideas? Here’s How to Choose.

Browsing the internet is dangerous for me; I find business ideas everywhere. The rush of discovering new information, a new tool, or service is like a drug to those of us who LOVE new stuff. One brilliantly titled headline and I am just like Alice in Wonderland down the rabbit hole begrudgingly finding my way …

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target audience

Q&A: What If My Target Audience Can’t Afford Me

Asked “What if your target audience is actually people who cannot afford to pay more (underserved, single parents, people living in transition, etc)? I often feel conflicted because that’s the population I want to serve but I can’t afford to serve them if I’m not able to pay my own bills.” Answered Then you don’t …

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