Looking for your next consulting or coaching clients? They might be looking for you on Facebook.
Savvy marketers have a plan for using Facebook to drive traffic back to their blog, build brand awareness and generate buzz for new products. But the real value in using Facebook for coaching clients remains in creating relationships with your ideal VIPs (very interested prospects).
Here are five tips for finding consulting and coaching clients on Facebook.
#1 – Make sure your VIPs are on Facebook
There are millions of people on Facebook. That doesn’t mean your ideal client is using it for business purposes. Your typical consumer can more than likely be found on Facebook along with many solopreneurs.
But if your target audience is decision-makers at Fortune500 corporations or C-level executives of medium to large companies, they will rarely be using Facebook during business hours or for business in general. A better option is to camp out on LinkedIn.
#2 – Don’t just focus on “Likes” – build a community
Having a strong following can be good – if you have the right people following you. 5,000 people may like your page, but are they interested and paying attention to what you have to say.
With all the people clamoring for attention on Facebook, you need to go beyond getting likes and create a strong community of VIPs. This is accomplished by:
- Interacting with your target audience on Facebook and inviting them to become a part of your community. Your community includes your business page, a group you run on Facebook and your email list.
- Supporting your VIPs by commenting on, sharing and linking to their sites and informative content
- Contributing content that’s relevant and valuable to your VIPs. Link to your website and blog posts in addition to other timely content that will benefit your community. Use images along with unique and compelling headlines as teasers for your posts.
#3 – Build relationships through engaging your VIPs
For marketing through Facebook to work your friends and followers have to feel they can trust you. You earn trust by having a consistent brand presence that speaks directly to them:
- Create custom content like a daily tip and share it in your profile, fan page, and groups.
- Make it a two-way conversation by asking questions and posting polls in your groups.
- Share offers and promotions just for them. For example, create a one-time promotion for your Facebook fans only.
- Let your personality shine through. Share stories, videos, links and photos that give them a sense they are getting to know you.
#4 – Integrate Facebook into your into your overall marketing strategy
Facebook should never be used as your sole marketing strategy. You’ll attract more consulting and coaching clients when you integrate your Facebook efforts with your other marketing strategies.
You can add a Facebook Like Box to your website or blog and add “Share This” buttons that allow readers to share your post on Facebook. You can also add a link to your Facebook page to your email signature.
#5 – Have clear calls to action
A simple secret to converting your Facebook connections into consulting and coaching clients is asking for their business. Invite them to your events, sales pages, and complimentary sessions.
You can ask directly from your page or in the groups that you are part of – many groups have special promotion days like my “Promote and Profit Fridays.” You can also send private messages to people that you have engaged with. The bottom line: If you don’t ask, you don’t sell.
Facebook is ripe with opportunity for finding your next consulting or coaching client – if you have the right strategy in place: find your VIPs and create a community, build awareness and credibility with compelling content, consistently connect and engage your VIPs and have clear calls to call the action.
Practicing What I Teach:
[Here’s my clear call to action!] Join my Facebook group for trailblazing women entrepreneurs: Women Making Bank.