business coaches

Do You Really Need a Business Coach?

This is a Tale of Two Coaches

Probably a pool isn’t the first place to find a business coach. But it happens that I found not one but two different profiles of business coaches there, in my swimming lessons.

Let’s start from the very beginning: A month ago I started taking swimming lessons. Yes, I am a 40+-year-old woman taking private swimming lessons next to 6 and 7-year-olds who are also taking swim lessons. Their parents now smile at me as they watch from the bleachers.

It turns out I know the basics of swimming. BUT, my form is off: I have a hard time turning my head to the side and breathing without taking in water. This had made my goal of swimming half the length of the pool without stopping, challenging.

My teacher is a nice kid. He’s helpful and really tries to give me good feedback. When I ask him a question about what I’m doing wrong, he has to swim and try to figure out what he does before he can answer me.

So far, all he’s been able to tell me about my issue is that I need to turn my head to the side. He said that like 4 times tonight. It didn’t help me. And I was getting frustrated because I didn’t know what other questions to ask.

Better help lead to better results…

I decided to practice on my own after the lesson. A random young woman at the side of the pool, said, “you might do better without the water shoes.”

She explained, that the shoes were decreasing the traction I was getting in the water and making it hard for my feet to stay below the water.

She also told me that my shirt was causing drag and making it hard for me to take in air without taking in water. I’ve lost some weight, so my swim shirt is now baggy. (So baggy that I accidentally flashed my teacher last week – it was just the sports bra.)

With a tighter fit to my shirt, I’d stay higher in the water, making it easier to turn my head. Making it easier to breathe. Which will make it easier to reach my goal of swimming half the length of the pool without stopping.

I took off the shoes and tucked in my shirt. Her simple suggestions made a huge difference.

Can you spot the difference?

My teacher, who is in the pool with me, knows how to swim very well. He does it all the time. And he teaches students every week how to swim.

The woman that helped me has never been in the pool with me, BUT she understands how swimming works and how to improve performance.

This is really important if you are trying to decide if a business coach is the right fit for you.

There are a lot of business coaches who can tell you what to do, because they’ve done it, and it works for them.

Then there are business coaches who have done it, AND also understand how things work beyond the mechanics. They can take a look at what you are doing and help you refine things, so you can get farther, faster.

Beware of consultants who call themselves coaches. I’ve seen many people burned because they thought they were investing in a coach who was going to hold their hand every step of the way. But what they were really getting is consulting – a strategy that they were expected to implement and get tactical advice on. (Tip: If you’ve been working as a coach and hating it – it’s probably because you are not a coach but a strategist or consultant.)

Neither one is bad, depending on where you are in your business. If you need refinement so you can make progress quicker, make sure you are working with someone who knows more than just the mechanics.

“If you could have gotten results on your own – you would have done it already.”

Here are a few suggestions for figuring out if you need a business coach, a consultant, or just some good old education:

  • If your approach to business has been copying what other people do (or listening to gurus who tell you to do what they did)-before you hire a business coach, learn how business really works. All the strategies in the world won’t help you if you don’t have basic business acumen. [Profit Academy is perfect for this]
  • If you are struggling to get clients, don’t pay someone to design your website. You need one of two things or both:
    • 1) someone who can help you choose the right strategy and plan for getting clients, or
    • 2) you may need a business coach to help you remove self-sabotaging habits and limiting beliefs that keep you from taking action.
  • If you have a steady base of clients and are ready to grow your business, you probably don’t need a business coach. You need a consultant who can help you find the gaps you can’t see. A good consultant will help you create a results-based actionable strategy you can implement. They won’t hold your hand through the process like a coach, but they’ll give you a sound plan you can implement.
  • If your business is thriving and you want to expand or evolve into something new, find a mastermind group with other like-minded entrepreneurs who are on a similar journey. Having a community to engage, learn, and grow with will do wonders for you.

Where ever you are, get what you need to grow your business or grow yourself.

Get the best Business Coach for you

I operate on a #LessHypeMoreHelp model, serving my clients through consulting, group coaching, and mastermind experiences.

Are you looking for help to grow your business? This is an invitation to Trailblazing entrepreneurs who are serious about learning how to build a bankable business and committed to doing the work.

Click here to book your Profit Breakthrough Call.

business coach


Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top